Women in Wireless Board Member Nihal Mehta to Invest in 35 Mobile Startups

Congratulations to our board member and long time mobile ad exec, Nihal Mehta, for raising $55 million to invest in mobile startups!

Read the full story on Ad Age now. 

Women in Wireless is Pleased to Announce New Presidents Elected!

Last week, Women in Wireless members took part in a town-hall style election to usher in two new Co-Presidents for the organization. Aurelie Guerrieri and Emily McInerney will take their posts in January of 2015 to begin a two-year term leading the organization.

Read the full story on Mobile Marketer here!

Extended: Women in Wireless is extending the nominations deadline for Co-President to September 19th!

We're excited to extend the nominations period for Co-President to Sept 19th! Please use this linked form to submit your nomination: WiW Nomination/Submission Form.

Women in Wireless is reaching out to our community to help us continue to grow the organization and it's impact on today's female leaders. Please join us in this process to help shape the future of the organization and bring about the next chapter of our growth!

Women in Wireless San Francisco Announces 2014 Mentorship Program

The San Francisco chapter of Women in Wireless is thrilled to announce our Mentorship Program!

This year we've designed a unique program to give mentor/mentee pairs an opportunity to sharpen their skills, flex their creative muscle, and partake in a valuable real-world learning project.

The program has 3 phases that each pair will work on together, then present to an industry leader and a small group for constructive, positive feedback:

• 1: Develop an idea for how mobile technology could improve life in developing areas  
• 2: Craft and present a VC pitch
• 3: Build a go-to market plan to bring your idea to life

Mentors and Mentees will be required to attend 4 Women in Wireless events throughout the year to sync up with each other and to showcase their work (about once every 6 weeks).

This is an incredible opportunity to advance your personal and professional development through a direct partnership with other innovative, brilliant, and connected Women in Wireless.

Event Recap: Women in Wireless and Mobile Monday host Mobile Marketing, Brands and Media Panel

Last month, Women in Wireless Boston teamed up with Mobile Monday to host “Mobile Marketing, Brands and Media” event. Over 300 attendees listened to how top brands and agencies are leveraging mobile advertising and marketing to engage consumers and drive business results.

Our expert speakers included:
Jonathan Stephen, Head of Mobile & Emerging Technologies, JetBlue
Nick Bogovich, Executive Director, Mobile, GSN Games
Gabriella Buerman, Mobile Product Marketing Manager, Rue La La
Jonathan Tatlow, SVP of Connections Planning, Digitas

Watch the panel presentation here:


And, of course, a huge thank you to our sponsors:



Mobiquity
Fiksu
Celtra
Millennial Media
Localytics
Nanigans

Caregiving Made Simple with Mobile Suite

Company: Semafores 

Julie Tittler - CEO, Mother of Inspiration, Software Engineer

Location: Dedham, MA

Social: https://twitter.com/@Semafores 

https://facebook.com/Semafores

The holiday season came and went within the blink of an eye, but that doesn't mean the season of giving should also be left behind. Semafores, a MassChallenge finalist, is focused on simplifying caregiving to ensure stress is minimized and engagement is maximized. 

What is your elevator pitch? What problem are you trying to solve?

At Semafores, we believe family caregiving is one of the most important and challenging tasks people have. Whether caring for yourself, children, older relatives, or pets, solo or as a team, Curi, our simple mobile suite, will take the chaos out of caregiving. Engaging user-generated alerts to action takers ensure consistency. Minders provide caregivers a human fail-safe when technology fails or fails to engage. Caregiver hand-off tools streamline coordination, and one-glance status panels give peace-of-mind. Wtih Curi, your family becomes a dynamic, caring team.

How did you get started?

About 2 years ago, my son got diagnosed with a number of special needs requiring a handful of medication multiple times per day. My husband and I had just reached that time in life where life is better lived through chemistry. My dog got diagnosed with Lymes Disease and needed medication 3x per day. I had a 1yr old daughter I was still nursing. I was trying to keep an eye on my mother in NJ, and I was trying to launch my own company. It was a lot to juggle.

Unfortunately, one morning in the chaos of getting everyone out the door for the day, my husband and I made a mistake and both accidentally gave my son his morning meds. He subsequently passed out in school and almost had to goto the hospital. Fortunately he was OK. But, as I sat there nursing my daughter while watching him sleep off the overdose, I said to myself "This cannot happen again!" I figured there had to be an app for family caregiving coordination. After a couple weeks of research, I realized there really wasn't at that time. 

I had an epiphany. What I had been designing as a backend for the business I was launching at the time, if skinned slightly differently, could solve this caregiving coordination problem I was having. I pivoted to our current product and haven't looked back.

Event Recap: Mobile Marketer's Mobile Women to Watch 2014

Mobile Marketer presented its first Mobile Women to Watch 2014 Summit on Tuesday, Nov. 5 in New York. Just over 100 attendees joined the Mobile Marketer team to listen to female executives from Ford, Macy’s, Gilt Groupe and others discuss their mobile strategies, as well as the opportunities and challenges that women face in mobile marketing today.

Congratulations to Mobile Marketer's 2014 Mobile Women to Watch!

Women in Wireless would like to congratulate Mobile Marketer's Mobile Women to Watch 2014! Join our organization today to connect with women in digital and mobile media. We encourage you to check out our site, join a local chapter, and join our networking platform.

WE’RE LIVE! WiW Launches an Exclusive Career Networking Platform

Women in Wireless invites you to join our Exclusive Online Career Network

Today, Women in Wireless is announcing the launch of our Online Career Network Platform. The WiW Career Network gives members the opportunity to connect, learn, develop and grow skills that further our mission of “Promoting and Developing Female Leaders in Mobile and Digital”.

By joining, you will be able to: 

• Create meaningful personal connections with WiW members across the globe
• Engage and learn through joining peer conversations relating to topics you are interested in
• Enroll in Personalized Career Programs led by certified career coaches to further your career development

Women in Wireless Announces Rapid Growth in 2013

Three-year-old organization reports global reach with 5,000 strong across seven chapters

New York, NY – August 5, 2013 -- Women in Wireless (WIW), a non-profit organization that promotes and develops female leaders in mobile and digital media, today announced the results of two quarters of strong growth. Women in Wireless now totals 5,000 members and seven chapters, two of which were launched earlier this year in Atlanta and Boston.

Diana Epstein and Kristine Newman were appointed co-presidents earlier this year and take the reins from co-founders Charlotte Fors and Veronika Sonsev to help maintain and grow the organization’s substantial momentum in North America and internationally.

“With our unprecedented growth, WIW helped spur more opportunity for women in the mobile industry than ever before,” said Diana Epstein, co-president of WIW. “Kristine and I, along with our leadership committees and Charlotte and Veronika on the Advisory Board, look forward to continuing to increase the number of women working in these industries and keep driving the momentum established by Charlotte and Veronika, globally.”

“As a result of our immense growth, we are also enhancing our Website to include more functionality and better social networking tie-ins as an added value for our members,” said Kristine Newman, co-president of WIW.

Third Annual WIW Multi-City Event in September 2013
On September 10th, 2013 WIW will host its 3rd Annual Multi-City event in cities all over the world including Boston, Chicago, Dallas, London, Los Angeles, Hamburg, New York City, San Francisco, Seattle and Singapore. Members and non-members alike are welcome to join.

“Our community feels strongly about hosting a night out around the world where we can all participate in celebrating women’s innovation, progress and success in the wireless industry,” said Ms. Newman.

Friday 5

Welcome to our Friday 5! Friday 5 is the top five articles we have read during the week and the top five jobs we find in mobile. Browse away!

TOP 5 STORIES OF THE WEEK

1. Two-Thirds of Small Business Owners Now Use Mobile Technology by MobileMarketingWatch

Among the small businesses that are using mobile technology, the top two ways are email and social media marketing, and they have a considerable lead over other uses: 73 percent conduct social media marketing 71 percent conduct email marketing (Read full article)

Friday 5

Welcome to our Friday 5! Friday 5 is the top five articles we have read during the week and the top five jobs we find in mobile. Browse away!

TOP 5 STORIES OF THE WEEK

1. Mobile Isn't for B2B or B2C, It's for Everyone via Clickz.com

90 percent of people now use multiple screens sequentially to accomplish a task over time, and 98 percent of those people move between devices in that same day to accomplish a task. It's in every marketer's interest to be able to reach users with the right message on the right device at the right time. In mobile, just like in search and social, everything is "to consumer" regardless of your type of business. (Read full article)

Friday 5

Welcome to our Friday 5! Friday 5 is the top five articles we have read during the week and the top five jobs we find in mobile. Browse away! 

TOP 5 STORIES OF THE WEEK

1. Mobile's Elite: Younger, Richer Than Marketers Realize via Mediapost.com

Forrester reports that 22% of American online adults are actually furthest along in this mobile shift, connecting frequently and on multiple devices. Calling this elite group “Adapters, Immersers, and Perpetuals,” Forrester finds that on average, they are 34 and earning more $95,000 per year. They are likely to use dozens of apps daily, and are driven by convenience and impatience. They are also more open, with 43% willing to exchange personal information if they feel they are being rewarded with something of value. (Read full article)

Friday 5

Welcome to our Friday 5! Friday 5 is the top five articles we have read during the week and the top five jobs we find in mobile. Browse away!

TOP 5 STORIES OF THE WEEK

1. Women Shoppers Want to Shop in Stores, but Open to Mobile Deals While There via Mediapost.com

In the no-kidding department of research, a new study found that even though more than half (53%) of women have up to five shopping apps on their smartphones, most (76%) prefer to shop for clothes and shoes in a retail store rather than through an app. While hardly a surprise, the same study also contains some insights for how marketers and retailers can engage with female shoppers on location. (Read full article)

Friday 5

Welcome to our Friday 5! Friday 5 is the top five articles we have read during the week and the top five jobs we find in mobile.  Browse away!

TOP 5 STORIES OF THE WEEK

 1. Tech Firm Launch Privacy Tools That Can Block Mobile Ads

Edward Kozek, head of engineering and product development at Evidon, said team and their clients didn't want to wait any longer to launch its Ad Control app, either. "Our clients, even non-clients, came to us out of the blue. We had sort of shelved this project waiting for the [DAA] guidelines," he said. "At least six clients last fall or winter" requested the icon system for app ads, he continued. "So, we thought, 'OK, it's game on.'" (Read full article)

Friday 5

Welcome to our Friday 5! Friday 5 is the top five articles we have read during the week and the top five jobs we find in mobile. Browse away!

TOP 5 STORIES OF THE WEEK

1. Top metrics for measuring mobile Web usability

Marketers should also analyze visits as a percentage of total traffic to identify where mobile is going in terms of visits and market share as a way to help determine future budgets. Another helpful metric for determining budgets is mobile revenue as a percentage of total revenue. (Read full article)

Friday 5

Welcome to our Friday 5! Friday 5 is the top five articles we have read during the week and the top five jobs we find in mobile. Browse away!

TOP 5 STORIES OF THE WEEK  

1. Mobile Payments Still Lack Clear Winner

M-commerce may have been overshadowed lately by the buzz around wallets and m-payments systems, but it remains a rapidly growing segment of a smaller base. It currently represents about 12% of total U.S. e-commerce sales, while e-commerce is about 10% of all retail sales. (Read full article)

Friday 5

Welcome to our Friday 5! Friday 5 is the top five articles we have read during the week and the top five jobs we find in mobile. Browse away!

TOP 5 STORIES OF THE WEEK

1. IAB, MMA and MRC release in-app mobile ad guidelines

They address such topics as viewable impressions, application testing and release processes, ad impression tracking accuracy and general reporting parameters for in-app mobile advertising. (Read full article)

Friday 5

Welcome to our Friday 5! Friday 5 is the top five articles we have read during the week and the top five jobs we find in mobile. Browse away!

TOP 5 STORIES OF THE WEEK 

1. Apple iAds with digital rewards generate higher click-through rates than standard offers

Apple's iAd campaigns that offer users a digital reward generate click-through rates as much as 12 times higher than those offering a standard discount such as a percentage off for a purchase, according to a new report from Ifeelgoods. (Read full article)

Friday 5

Welcome to our Friday 5! Friday 5 is the top five articles we have read during the week and the top five jobs we find in mobile. Browse away! TOP 5 STORIES OF THE WEEK 1. Is the product upgrade cycle in jeopardy of failing?

Nowadays, it seems like new smartphones and tablets are released every month. With endless upgrades and system improvements left, many manufacturers may leave would-be buyers perpetually on the sidelines. (Read full article)

2. Proving ROI Biggest Hurdle For Companies Investing In Mobile Marketing And Staff

The drumbeat we have heard all year about the need to prove mobile ROI just gets louder with the latest Forrester Consulting survey of 155 enterprise executives responsible for hiring marketing staff (commissioned by Aquent). Of the staffers surveyed, 68% said they need to “prove that mobile marketing has a positive ROI” before hiring mobile marketing talent. This was far and away the leading hurdle to further staffing investment in a field -- more than double the 30% who also said they needed first to earn executive support for growing the mobile marketing effort. (Read full article)

3. Mobile ad options expand, incorporate unique device capabilities

The improvements in mobile ad inventory are one of the most important factors influencing pricing. Brand advertisers are paying premium rates to deliver immersive mobile experiences with rich media and mobile video formats. And overlaying targeting parameters can drive prices up further. Industry organizations such as the MMA and the IAB are creating mobile ad standards to facilitate the development and buying of these newer format types, which, given time, may ease prices of rich media and video formats. (Read full article)

4. In 2013, Mobile, Social Lead Shift From Traditional Media to Digital

As marketers deal with an increasingly fractured media landscape, they will continue to shift their focus away from traditional media to digital channels, according to a poll of US marketing professionals conducted by Inavero for staffing firm Aquent and the American Marketing Association (AMA). Traditional mass media once offered marketers the benefit of reach, but now, fragmented and dwindling audiences, as well as comparatively cruder metrics, have led marketers to focus their efforts on digital media. Print media has suffered the greatest loss of interest, with about three in 10 respondents to the October through November 2012 survey expecting their organizations to decrease attention paid to newspapers and consumer magazines in 2013. More than one out of five respondents even expected TV to see decreased attention. (Read full article)

5. Mobile Email Opens Now 41% & On Pace To Surpass PC By End Of 2013 http://marketingland.com/mobile-email-opens-41-percent-33980

The number of commercial emails opened on mobile devices is expected to be higher than PC-based emails by the end of the year. That’s according to the latest bi-annual report from the digital marketing agency Knotice, which is based on a sampling of 500 million emails sent in 11 different industry verticals (such as retail, cable and telecomm, etc.). (Read full article)

JOBS Manager, Business Development Company: Jumptap Location: San Francisco, CA Sr Account Executive- Central Company: Crackle Network at Sony Pictures Location: Chicago, IL Director of Business Development Company: Onswipe Location: New York, NY Director of Global Marketing Programs Company: Fiksu Location: Boston, MA Senior Director, Global Marketing Finance Company: Groupon Location: Chicago, IL