Aurelie Guerrieri is the Founder & CEO of Akila One, a growth-focused boutique consultancy
working with CEOs of online and mobile companies, such as LoopUp, Madison-Reed,
SimplyHired, MobPartner and Udacity. She spent the past 12 years building digital businesses.
Most recently she was EVP, Corporate Development and CMO at SendMe, a $100M+ mobile
entertainment company. Previously, she was a VP & GM at QuinStreet, a $300M+ online
marketing company, helping the company grow from 50 to 500 employees in her 6 years
there. She started her career in strategy management consulting with McKinsey. Aurelie has
been involved with Women In Wireless for over 3 years. She drove Global Expansion by
helping start every single Chapter of Women In Wireless, and then nurturing them into mature
outposts. Each year, she organizes a Global Networking Event that engages over 1,000 women
worldwide around the Women In Wireless mission.
Emily McInerney is the co-president of Women in Wireless, a 10,000-member nonprofit organization
that empowers and develops female leaders in mobile and digital media. She is also the director of
marketing at Tapjoy, a global leader in mobile app-tech and monetization, where she is responsible for
the oversight of product marketing, direct marketing, and Tapjoy brand awareness with marketers and
developers. Prior to Tapjoy, Emily was the international associate communications director for Universal
McCann, where she helped the ad agency launch the Windows Phone and Windows 8 campaign from its
Australian office. She started her career as an associate media planner at Organic, Inc. Emily graduated
with a B.A. in political science and history from the University of California, Davis.
Linkedin: www.linkedin.com/in/emilymcinerney
Twitter: @emymcinerney
Linkedin: www.linkedin.com/in/emilymcinerney
Twitter: @emymcinerney
Natalie supports the Eniac portfolio and helps guide strategic planning, outreach, and execution
within the firm, including the M1 (“MobileFirst”) Summit, held twice per year.
Natalie has worked for a number of startups in the realms of educational technology and website development. Most notably, as Product and Partnerships Manager at Socrative (acquired by MasteryConnect), she helped manage strategic partnerships within schools and districts, while also developing an SBIR grant proposal, which was awarded in the summer of 2014.
Natalie also conducts academic research at the Harvard Business School focused on Organizational Leadership, Management, Learning, and Smart Cities under Amy C. Edmondson, the Novartis Professor of Leadership and Management. An advocate for student startups, she has worked with Rough Draft Ventures as a Community and Content Lead.
Natalie graduated with a B.A. from the University of Pennsylvania, and holds a Masters in Technology and Innovation from Harvard University.
Judy Hamilton is the CEO and Founder of TerraTap Technologies Inc., creators of the award
winning mobile content delivery system neartuit. At TerraTap, Judy is responsible for developing
the strategic vision for the product and managing all business partner and strategic alliance
negotiations. For her work at TerraTap, Judy has been awarded Entrepreneur of the Year and is
listed as one of the Top 30 Mobile Advertising Influencers of 2014.
Judy has a passion for helping businesses understand and use mobile technology to increase engagement with their customers, is an active supporter of women in technology and mentors women entrepreneurs starting their own businesses. Judy holds a bachelor of technology in Data Communications from the British Columbia Institute of Technology. Prior to starting TerraTap, Judy held CLevel technology positions at companies such as MSFHR and Aker Solutions and was a driving force behind the international success of technology startups such as TIR Systems and TGI Technologies.
Liz Horowitz is Vice President Sales at Yext, the leader in Digital Presence Management. Liz works with enterprise companies with 400 or more locations who need better control of their online local data. Prior to Yext, Liz was VP Sales at Hipcricket for 4 years where she led sales of mobile marketing and advertising programs for brands such as MillerCoors, Mondelez, DPSG and McDonald's. Before Hipcricket, Liz was Sales Director at AOL and ABC Radio Networks.
Gina Scheffel is an Advertising Sales Account Executive at mNectar, a startup focused on mobile application streaming, where she is responsible for driving relationships with partners whose goal is to grow their mobile user base. Prior to mNectar, Gina was at Apartment List helping to change the online marketplace for apartment rentals.
She started her career at Hamilton Zanze, a real estate syndicate, where she spearheaded the build out of the online consumer marketing platform and designed a critical path system to manage growth. Gina graduated from the University of California Davis with a B.S. in Design and Managerial Economics.
Laura Wright Teclemariam is a technically inclined Senior Product Manager, powered with hands- on experience in the marketing and mobile development space. Currently she works for Electronic Arts, one of the world’s largest Game Publishers and is recognized for critically acclaimed high-quality blockbuster franchises such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™, and Mass Effect™. She leads EA’s Mobile Platform products, which builds core technologies for all their mobile games.
Petra is a co-founder & Executive Vice President at Smaato, the largest independent Global Mobile Advertising Exchange. Petra is a pioneer in the mobile industry. She is one of the first women to co- found a mobile company in 2005 and successfully growing the business to become a Global Leader in Mobile Advertising with headquarter in San Francisco and offices in Hamburg, Singapore, New York, London, Milano, Mumbai and Jakarta.
Prior to her career in Mobile she was a pioneer in E-commerce. As a founding member of Intershop Inc. in 1996, Petra was instrumental in growing the company from a start-up to a publicly listed company with a market cap of $12B and worldwide offices in Europe, Asia, Australia and South America. She was responsible for Intershop’s $25M licensing deal with Deutsche Telekom and their subsequent investment in the company. As VP of Business Development and Strategic Alliances she had responsibility for all strategic, business and technical partnerships globally.
Prior to Intershop Petra did market entry strategies for IT companies in the US and Europe. Petra has over 20 years of business experience in the US, Europe and Asia. She is a board member of Hamburg@work, the leading trade organization in Germany for Media, IT and Telecommunication where she is responsible for International Alliances. At Women In Wireless, she co- founded emerging chapters in Germany and Singapore and is now Co-Chair, International and Local Chapters. In this role, she helps facilitate Women in Wireless’ global expansion.
Petra was named Mobile Women to Watch by Mobile Marketer, Top Female Executive by Mobile Entertainment and Women Entrepreneur Who Launched A Successful Mobile Startup by Forbes.
Farzana Nasser, Co-Chair, Talent & Partnerships
Farzana Nasser is the Co-Founder of Gallop, an award winning prescriptive mobile marketing platform that leverages a company’s first party data to apply customer intelligence to their marketing and communications. She has spent the past 10 years leading the strategic direction of numerous global brands and technology companies. She started her career in Brand Management at General Mills, helping fuel double-digit growth on Betty Crocker and Cheerios, prior to joining the Digital Strategy group at Razorfish and then running Product at a New York City based start-up.
She has a BA in Business Administration from the Richard Ivey School of Business and a Masters in Digital Marketing from New York University. She regularly speaks about data-driven mobile marketing.
Learn more about Farzana at: www.linkedin.com/in/farzananasser
Tatjana Tem, Co-Chair, Global Expansion - New Chapters
Tatjana Tem is Strategic Alliances Manager at Smaato Inc., the leading global mobile RTB Ad Exchange and SSP. At Smaato, she overseas all Strategic Alliances partnership
developments. Prior to moving into adtech/mobile advertising, Tatjana was an early founding partner of successful shopping app Yoints, where she led project management.
She received her Degree of Bachelor of Arts in Interdisciplinary Economics/Socio-Economics with an emphasis in Business Law at the University of Hamburg. During her studies, Tatjana was Chapter Administrator for Hamburg, Germany of the international Entrepreneurs’ Organization and worked closely with CEOs from a various multi-national businesses.Tatjana was born in Karaganda, Kazakhstan, and has lived in Hamburg, Germany, since 1995.
Sherry Zarabi, Co-Chair, Global Governance
Natalie has worked for a number of startups in the realms of educational technology and website development. Most notably, as Product and Partnerships Manager at Socrative (acquired by MasteryConnect), she helped manage strategic partnerships within schools and districts, while also developing an SBIR grant proposal, which was awarded in the summer of 2014.
Natalie also conducts academic research at the Harvard Business School focused on Organizational Leadership, Management, Learning, and Smart Cities under Amy C. Edmondson, the Novartis Professor of Leadership and Management. An advocate for student startups, she has worked with Rough Draft Ventures as a Community and Content Lead.
Natalie graduated with a B.A. from the University of Pennsylvania, and holds a Masters in Technology and Innovation from Harvard University.
Since 2010 Jeni has been a leader on the Smaato (formerly Adsmobi) Americas team based in New York city. Prior to taking on the role of Regional Sales Director with Smaato (Adsmobi) she was the global leader in Sales revenue for 2012. She is now responsible for overseeing the New York office and team revenue and managing all Direct Media buys on the Smaato exchange. Working with a combination of agencies, brands and mobile networks gives her the well rounded client services and sales experience to go beyond expectations and goals.
Jeni has been an active member of the Women in Wireless leadership team since 2010 and is the Co-Chair of Global Events at Women in Wireless. Be sure and say hello at our next event!
Judy has a passion for helping businesses understand and use mobile technology to increase engagement with their customers, is an active supporter of women in technology and mentors women entrepreneurs starting their own businesses. Judy holds a bachelor of technology in Data Communications from the British Columbia Institute of Technology. Prior to starting TerraTap, Judy held CLevel technology positions at companies such as MSFHR and Aker Solutions and was a driving force behind the international success of technology startups such as TIR Systems and TGI Technologies.
After a career in traditional media and mobile marketing in Dallas, Liz moved to New York City in 2012 where she soon joined the global leadership team as Co-Chair Fundraising. Now, Liz co-leads the Executive Women's Initiative, a newly formed committee which will create programming and purpose for high level women who have achieved the highest rungs in our industry. Liz's work for WiW continues for a fourth year due to her desire for connecting and inspiring all women as they advance in our business. Her passions include international travel and theater/film/literature.
Randi Levine has over a decade of mobile marketing and advertising
experience, and currently consults in the start-up arena, in New York
City. She previously worked at AOL, Charles Schwab, Hewlett-Packard and Visa.
Randi was part of Charles Schwab's product marketing team that initially developed the mobilization of their retail retirement accounts in 2000. Additionally, she launched new product offerings of the first mobile intelligent devices with embedded technology at Hewlett-Packard. She's passionate about new technology and creating innovative products.
Randi holds a BS in AgriBusiness with a Marketing concentration from California Polytechnic State University, where she was also a member of the Cal Poly swim team.
Randi holds a BS in AgriBusiness with a Marketing concentration from California Polytechnic State University, where she was also a member of the Cal Poly swim team.
Ali Rayfield acts as associate on the Executive Women's Initiative committee. She is CRO at Kiip and brings 14 years of experience in digital advertising, publishing
and sales. Ali is responsible for leading Kiip's sales efforts, creating new revenue opportunities
and establishing Kiip as the leader in moments marketing.
Prior to joining Kiip, Ali spent 6.5 years at
Millennial Media where she worked closely with advertising partners to navigate and succeed in the
ever-growing mobile advertising market. Ali led the NorthEast and MidAtlantic sales teams — driving
over $160mm revenue during her tenure there. Ali also held sales positions at Thomson Reuters
and Advertising.com where she was responsible for helping Fortune 500 brands enter the digital
landscape with positive results. Ali is a trusted advocate in the mobile advertising industry and is very
excited about the opportunity to be a part of WiW’s Executive Women’s Initiative.
Maria Ocampo has been in the Mobile Industry since 2005 and in
Interactive Advertising since the late 90’s where she worked at Grey
Advertising creating some of the very first online site and digital campaigns.
Maria led the Client Publisher Service teams at both Third Screen Media
and Crisp at the inception of Mobile Advertising and Content Management.
After many years working in NY on the agency side, publisher side and for several technology start ups Maria moved to Austin to lead mobile initiatives in one of the fasted growing tech and start up environments. She worked at Collider Media that focused on data and technology to support targeted mobile advertising. Videology acquired Collider in 2012 and since then Maria career focus is in Product Management and Emerging Solutions for a technology platform with a DSP and SSP that optimizes data and cross platform video advertising – mobile, PC and TV.
After many years working in NY on the agency side, publisher side and for several technology start ups Maria moved to Austin to lead mobile initiatives in one of the fasted growing tech and start up environments. She worked at Collider Media that focused on data and technology to support targeted mobile advertising. Videology acquired Collider in 2012 and since then Maria career focus is in Product Management and Emerging Solutions for a technology platform with a DSP and SSP that optimizes data and cross platform video advertising – mobile, PC and TV.
Gina Scheffel is an Advertising Sales Account Executive at mNectar, a startup focused on mobile application streaming, where she is responsible for driving relationships with partners whose goal is to grow their mobile user base. Prior to mNectar, Gina was at Apartment List helping to change the online marketplace for apartment rentals.
She started her career at Hamilton Zanze, a real estate syndicate, where she spearheaded the build out of the online consumer marketing platform and designed a critical path system to manage growth. Gina graduated from the University of California Davis with a B.S. in Design and Managerial Economics.
Laura Wright Teclemariam is a technically inclined Senior Product Manager, powered with hands- on experience in the marketing and mobile development space. Currently she works for Electronic Arts, one of the world’s largest Game Publishers and is recognized for critically acclaimed high-quality blockbuster franchises such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™, and Mass Effect™. She leads EA’s Mobile Platform products, which builds core technologies for all their mobile games.
Prior to EA, Laura led the publisher products efforts for a 100 Million dollar mobile advertising
tech company, Tapjoy. She also has experience in running her own startup for 7 years, which
specialized in advertising and marketing. Prior to her marketing experience Laura worked for
numerous Forbes Top 100 Companies, including Deloitte Consulting as an Oracle Consultant
and Microsoft Corporation as a Partner Account Manager. At Microsoft, she led the technical and
marketing analysis for Microsoft Business partners in the Southern California region. Early in her
career at Microsoft, she worked in the MS Office Excel group as a Software Engineer. Laura
received her Bachelor’s of Science degree in Electrical Engineering and Computer Science from
the University of California, Irvine. She is a Northern California native and lives in the East Bay
with her two daughters and husband.
Petra is a co-founder & Executive Vice President at Smaato, the largest independent Global Mobile Advertising Exchange. Petra is a pioneer in the mobile industry. She is one of the first women to co- found a mobile company in 2005 and successfully growing the business to become a Global Leader in Mobile Advertising with headquarter in San Francisco and offices in Hamburg, Singapore, New York, London, Milano, Mumbai and Jakarta.
Prior to her career in Mobile she was a pioneer in E-commerce. As a founding member of Intershop Inc. in 1996, Petra was instrumental in growing the company from a start-up to a publicly listed company with a market cap of $12B and worldwide offices in Europe, Asia, Australia and South America. She was responsible for Intershop’s $25M licensing deal with Deutsche Telekom and their subsequent investment in the company. As VP of Business Development and Strategic Alliances she had responsibility for all strategic, business and technical partnerships globally.
Prior to Intershop Petra did market entry strategies for IT companies in the US and Europe. Petra has over 20 years of business experience in the US, Europe and Asia. She is a board member of Hamburg@work, the leading trade organization in Germany for Media, IT and Telecommunication where she is responsible for International Alliances. At Women In Wireless, she co- founded emerging chapters in Germany and Singapore and is now Co-Chair, International and Local Chapters. In this role, she helps facilitate Women in Wireless’ global expansion.
Petra was named Mobile Women to Watch by Mobile Marketer, Top Female Executive by Mobile Entertainment and Women Entrepreneur Who Launched A Successful Mobile Startup by Forbes.
Farzana Nasser is the Co-Founder of Gallop, an award winning prescriptive mobile marketing platform that leverages a company’s first party data to apply customer intelligence to their marketing and communications. She has spent the past 10 years leading the strategic direction of numerous global brands and technology companies. She started her career in Brand Management at General Mills, helping fuel double-digit growth on Betty Crocker and Cheerios, prior to joining the Digital Strategy group at Razorfish and then running Product at a New York City based start-up.
She has a BA in Business Administration from the Richard Ivey School of Business and a Masters in Digital Marketing from New York University. She regularly speaks about data-driven mobile marketing.
Learn more about Farzana at: www.linkedin.com/in/
Tatjana Tem, Co-Chair, Global Expansion - New Chapters
Tatjana Tem is Strategic Alliances Manager at Smaato Inc., the leading global mobile RTB Ad Exchange and SSP. At Smaato, she overseas all Strategic Alliances partnership
developments. Prior to moving into adtech/mobile advertising, Tatjana was an early founding partner of successful shopping app Yoints, where she led project management.
She received her Degree of Bachelor of Arts in Interdisciplinary Economics/Socio-Economics with an emphasis in Business Law at the University of Hamburg. During her studies, Tatjana was Chapter Administrator for Hamburg, Germany of the international Entrepreneurs’ Organization and worked closely with CEOs from a various multi-national businesses.Tatjana was born in Karaganda, Kazakhstan, and has lived in Hamburg, Germany, since 1995.
Alexandra Wong, Co-Chair, Global Events
Jocelyn Sheltraw, Co-Chair, Fundraising
Stacy Dieter, Executive Women's Initiative
Reagan Nunnally, Co-Chair, Executive Women's Initiative
Reagan Nunnally is Co-Founder & Chief Evangelist of UpSkill.
Two decades of media experience seeing traditional consumer brands evolve into the digital age as well as joining digital crusades to disrupt the status quo. She is currently Co-Founder and Chief Evangelist of UpSkill, a learning and development platform for the marketing industry to operationalize innovation. She also is advising start-ups. Previous posts include xAd, Inc, Google, Viacom and CBS.
Reagan has been able to help brands see themselves within the digital ecosystem, while helping the emerging technologies and media properties fully understand the Madison Avenue process, as a longtime advocate of advertising agencies.
Reagan holds a BS in Advertising Communications and a BA in Theater Arts from the University of Texas @ Austin. She is currently based in New York City.
Alexandra is a marketing professional with 15+ years of executive experience in private industry, education, non-profit and has a true passion for events.
Alexandra’s love for events started early in her career as Director of Marketing, Communication and Programs at the San Diego World Trade Center and has been a constant in her professional life. More recently she held the position of Associate Director of Alumni Relations for Mills College, where she managed over 90 local and global alumni events per year.
Her areas of expertise include marketing strategy, digital strategy, project management, team/volunteer management, event management, event marketing, and event sponsorship.
Alexandra is currently a marketing consultant in the Bay Area and lives in the East Bay with her son and husband. LinkedIn: https://www.linkedin.com/in/alexandracwong
Jocelyn Sheltraw, Co-Chair, Fundraising
Sheltraw is a mobile vet with 8 years' experience in strategy and production of mobile sites and apps, user
acquisition, business development, and strategic partnerships. Prior to joining
Rubicon Project as the Director of Mobile, Sheltraw was the co-founder and CEO
of the last minute salon and spa booking app, Chair.
Sheltraw began her career at the mobile agency,
Xtopoly, as the 4th employee, leading the Account Management team.
In 2011, Sheltraw joined the global production agency, Velti, as the Lead
Account Manager building mobile apps for Subway, Calvin Klein, and Corning
Gorilla Glass. In 2013, Sheltraw joined global media agency, M&C Saatchi
Mobile, as the Director of Business Development and opened the San
Francisco office. An active proponent for women in technology, Sheltraw
co-headed the Los Angeles chapter of Women in Wireless.
Stacy Dieter is a seasoned executive with 17+ years of sales, business development and marketing experience with large scale partners that include top fortune 500 companies and top tier agencies and organizations.
She is currently the VP of Business Development and Strategic Accounts at SponsorPitch, focusing on sponsorship sales, corporate social responsibility, cause-related marketing and strategic client relations. Previously, Stacy worked as the Vice President of Corporate Partnerships and Resource Development at Dress for Success Worldwide where she was responsible for overseeing all revenue producing strategies and activities with a primary focus on International corporate relationships. Prior to that, she worked at the Pacific Northwest Ballet in Seattle, The Guggenheim Museum, Sapient and Feeding America in Chicago. Stacy holds a degree in English and double minors in Psychology and Sociology from Drake University.
Reagan Nunnally is Co-Founder & Chief Evangelist of UpSkill.
Two decades of media experience seeing traditional consumer brands evolve into the digital age as well as joining digital crusades to disrupt the status quo. She is currently Co-Founder and Chief Evangelist of UpSkill, a learning and development platform for the marketing industry to operationalize innovation. She also is advising start-ups. Previous posts include xAd, Inc, Google, Viacom and CBS.
Reagan has been able to help brands see themselves within the digital ecosystem, while helping the emerging technologies and media properties fully understand the Madison Avenue process, as a longtime advocate of advertising agencies.
Reagan holds a BS in Advertising Communications and a BA in Theater Arts from the University of Texas @ Austin. She is currently based in New York City.
Ashley Wilson, Co-Chair, Global Governance
Jennifer Gibson, Co-Chair, Sponsorships
Reagan Nunnally, Co-Chair, Executive Women's Initiative
